While almost anyone can fill a page with text, there’s more to web writing than most people realise. It requires awareness of Search Engine Optimisation (SEO) and information architecture in addition to the ability to write clearly, precisely and persuasively.
Your website will punch above its weight with professionally written content that integrates with visual design. The written content on your website has a central role in its success. Those words have to inform, entice or enthuse your target market. They are also very important for search engines.